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Title:The Laws of Simplicity: Design, Technology, Business, Life
Format Type:Ebook
Author:
Publisher:MIT Press (MA)
ISBN:0262134721
ISBN 13:
Number of Pages:100
Category:Design, Business, Non fiction, Technology, Philosophy

The Laws of Simplicity: Design, Technology, Business, Life by John Maeda

PDF, EPUB, MOBI, TXT, DOC The Laws of Simplicity: Design, Technology, Business, Life Finally we are learning that simplicity equals sanity We re rebelling against technology that s too complicated DVD players with too many menus and software accompanied by megabyte read me manuals The iPod s clean gadgetry has made simplicity hip But sometimes we find ourselves caught up in the simplicity paradox we want something that s simple and easy to use but also does all the complex things we might ever want it to do In i The Laws of Simplicity i John Maeda offers ten laws for balancing simplicity and complexity in business technology and design guidelines for needing less and actually getting more .

Maeda a professor in MIT s Media Lab and a world renowned graphic designer explores the question of how we can redefine the notion of improved so that it doesn t always mean something more something added on .

Maeda s first law of simplicity is Reduce It s not necessarily beneficial to add technology features just because we can And the features that we do have must be organized Law in a sensible hierarchy so users aren t distracted by features and functions they don t need But simplicity is not less just for the sake of less Skip ahead to Law Failure Accept the fact that some things can never be made simple Maeda s concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products how it can drive both business and technology We can learn to simplify without sacrificing comfort and meaning and we can achieve the balance described in Law This law which Maeda calls The One tells us Simplicity is about subtracting the obvious and adding the meaningful

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Processing: A Programming Handbook for Visual Designers and Artists, Screen: Essays on Graphic Design, New Media, and Visual Culture, The Art of Critical Making: Rhode Island School of Design on Creative Practice, The Storm of Creativity, Make It New: A History of Silicon Valley Design (MIT Press), Design by Numbers, Redesigning Leadership (Simplicity: Design, Technology, Business, Life), The Laws of Simplicity: Design, Technology, Business, Life, [email protected], Creative Code: Aesthetics + Computation
Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers Her essays at once pithy polemical and precise appear in places as diverse as Eye Print ID The New Republic and the LA Times The essays collected here decode the technologies trends themes and personalities that define design today especially the new media and provide a road map of things to come Her first two chapbooks Paul Rand American Modernist and Six Essays on Design and New Media became instant classics This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars the cult of the scratchy television sex on the screen and more Designers students educators visual literati and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject, Most art and technology projects pair artists with engineers or scientists the artist has the conception and the technical person provides the know how John Maeda is an artist and a computer scientist and he views the computer not as a substitute for brush and paint but as an artistic medium in its own right i Design By Numbers i is a reader friendly tutorial on both the philosophy and nuts and bolts techniques of programming for artists br br Practicing what he preaches Maeda composed i Design By Numbers i using a computational process he developed specifically for the book He introduces a programming language and development environment available on the Web which can be freely downloaded or run directly within any JAVA enabled Web browser Appropriately the new language is called DBN for design by numbers Designed for visual people artists designers anyone who likes to pick up a pencil and doodle DBN has very few commands and consists of elements resembling those of many other languages such as LISP LOGO C JAVA and BASIC br br Throughout the book Maeda emphasizes the importance and delights of understanding the motivation behind computer programming as well as the many wonders that emerge from well written programs Sympathetic to the mathematically challenged he places minimal emphasis on mathematics in the first half of the book Because computation is inherently mathematical the book s second half uses intermediate mathematical concepts that generally do not go beyond high school algebra The reader who masters the skills so clearly set out by Maeda will be ready to exploit the true character of digital media design, div California s Silicon Valley is home to the greatest concentration of designers in the world corporate design offices at flagship technology companies and volunteers at nonprofit NGOs global design consultancies and boutique studios research laboratories and academic design programs Together they form the interconnected network that is Silicon Valley Apple products are famously Designed in California but as Barry Katz shows in this first ever extensively illustrated history the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage Offering a thoroughly original view of the subject Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world From Hewlett Packard and Ampex in the s to Google and Facebook today design has provided the bridge between research and development art and engineering technical performance and human behavior Katz traces the origins of all of the leading consultancies including IDEO frog and Lunar and shows the process by which some of the world s most influential companies came to place design at the center of their business strategies At the same time universities foundations and even governments have learned to apply design thinking to their missions Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader including Douglas Engelbart Steve Jobs and Don Norman Katz reveals design to be the missing link in Silicon Valley s ecosystem of innovation div, Finally we are learning that simplicity equals sanity We re rebelling against technology that s too complicated DVD players with too many menus and software accompanied by megabyte read me manuals The iPod s clean gadgetry has made simplicity hip But sometimes we find ourselves caught up in the simplicity paradox we want something that s simple and easy to use but also does all the complex things we might ever want it to do In i The Laws of Simplicity i John Maeda offers ten laws for balancing simplicity and complexity in business technology and design guidelines for needing less and actually getting more br br Maeda a professor in MIT s Media Lab and a world renowned graphic designer explores the question of how we can redefine the notion of improved so that it doesn t always mean something more something added on br br Maeda s first law of simplicity is Reduce It s not necessarily beneficial to add technology features just because we can And the features that we do have must be organized Law in a sensible hierarchy so users aren t distracted by features and functions they don t need But simplicity is not less just for the sake of less Skip ahead to Law Failure Accept the fact that some things can never be made simple Maeda s concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products how it can drive both business and technology We can learn to simplify without sacrificing comfort and meaning and we can achieve the balance described in Law This law which Maeda calls The One tells us Simplicity is about subtracting the obvious and adding the meaningful