eBook PDF / e-Pub Marketing Warfare

Marketing Warfare (Rating: 3.25 - 2188 votes)

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Title:Marketing Warfare
Format Type:Ebook
Author:
Publisher:McGraw-Hill Companies
ISBN:0071460829
ISBN 13:
Number of Pages:216
Category:Business, Non fiction, Buisness

Marketing Warfare by Al Ries, Jack Trout

PDF, EPUB, MOBI, TXT, DOC Marketing Warfare The book that changed marketing forever is now updated for the new millennium .

In i Marketing Warfare i propelled the industry into a new modern sensibility and a world of unprecedented profit Now two decades later this Annotated Edition provides the latest most powerful tactics that have become synonymous with the names Ries and Trout New content includes in depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen Sony Coca Cola Budweiser IBM and McDonalds along with annotated reproductions of winning and losing ads

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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It, Marketing Warfare, Focus: The Future of Your Company Depends on It, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk, The Fall of Advertising and the Rise of PR, The 11 Immutable Laws of Internet Branding, Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace, The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand, Bottom-up Marketing
What s the secret to a company s continued growth and prosperity Internationally known marketing expert strong Al Ries strong has the answer focus His commonsense approach to business management is founded on the premise that long lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises br br Using real world examples Ries shows that in industry after industry it is the companies that resist diversification and focus instead on owning a category in consumers minds that dominate their markets He offers solid guidance on how to get focused and how to stay focused laying out a workable blueprint for any company s evolution that will increase market share and shareholder value while ensuring future success, No description available, blockquote There are laws of nature so why shouldn t there be laws of marketing br br blockquote As Al Ries and Jack Trout the world renowned marketing consultants and bestselling authors of em Positioning em note you can build an impressive airplane but it will never leave the ground if you ignore the laws of physics especially gravity Why then they ask shouldn t there also be laws of marketing that must be followed to launch and maintain winning brands In em The Immutable Laws of Marketing em Ries and Trout offer a compendium of twenty two innovative rules for understanding and succeeding in the international marketplace From the Law of Leadership to The Law of the Category to The Law of the Mind these valuable insights stand the test of time and present a clear path to successful products Violate them at your own risk, Two marketing experts share their radical strategies for marketing effectively on the Internet urging readers to mix the old with the new when making a marketing plan