eBook PDF / e-Pub Groundswell: Winning in a World Transformed by Social Technologies

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Title:Groundswell: Winning in a World Transformed by Social Technologies
Format Type:Ebook
Author:
Publisher:eBooks
ISBN:1422125009
ISBN 13:
Number of Pages:286
Category:Business, Non fiction, Web, Social, Buisness, Social media

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff

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Groundswell: Winning in a World Transformed by Social Technologies, Marketing in the Groundswell, New Rules for Business: Groundswell / Content Rules / The Now Revolution, Liderazgo abierto, Open Leadership: How Social Technology Can Transform the Way You Lead, The Engaged Leader: A Strategy for Your Digital Transformation, The Seven Success Factors of Social Business Strategy, New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution, Liderazgo Abierto, The Engaged Leader: A Strategy for Digital Leadership
b NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever changing terrain of the digital era b br br Technology has revolutionized the very idea and nature of relationships between leaders and their followers Yet many leaders remain stuck at arms length from those they lead and serve relying on specialized teams to interact with customers their direct reports to keep tabs on how employees are doing and on the digital natives in their organization to stay abreast of new technologies br br Now in i The Engaged Leader A Strategy for Your Digital Transformation i Li helps leaders adapt to the demands and opportunities of digital leadership To be a true digital leader requires a metamorphosis you must connect directly by listening sharing and engaging using digital technologies This metamorphosis is not easy comfortable or painless if your palms aren t sweaty or your stomach isn t churning then you probably aren t really practicing digital leadership br br i The Engaged Leader i addresses why leaders need to master a new way of developing relationships which begins by stepping out of traditional hierarchies how to listen at scale share to shape and engage to transform the art of making this transformative mind shift and the science of applying the right tools to meet your strategic goals br br This transformation is not optional Those who choose not to make this change will be abandoned for those who inspire people to follow them br br i The Engaged Leader i provides leaders with the skills and confidence they need to transform their leadership and in turn their organizations i The Engaged Leader i also provides guidance to institutions businesses communities and schools on how to develop and nurture digital leadership It is a must read for anyone who values a deeper connection between leaders and those they serve, i NYT i and i WSJ i bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever changing terrain of the digital era Technology has revolutionized the very idea and nature of relationships between leaders and their followers Yet many leaders remain stuck at arms length from those they lead and serve relying on specialized teams to interact with customers their direct reports to keep tabs on how employees are doing and on the digital natives in their organization to stay abreast of new technologies Now in The Engaged Leader A Strategy for Your Digital Transformation Li helps leaders adapt to the demands and opportunities of digital leadership To be a true digital leader requires a metamorphosis you must connect directly by listening sharing and engaging using digital technologies This metamorphosis is not easy comfortable or painless if your palms aren t sweaty or your stomach isn t churning then you probably aren t really practicing digital leadership i The Engaged Leader i addresses why leaders need to master a new way of developing relationships which begins by stepping out of traditional hierarchies how to listen at scale share to shape and engage to transform the art of making this transformative mind shift and the science of applying the right tools to meet your strategic goals This transformation is not optional Those who choose not to make this change will be abandoned for those who inspire people to follow them i The Engaged Leader i provides leaders with the skills and confidence they need to transform their leadership and in turn their organizations i The Engaged Leader i also provides guidance to institutions businesses communities and schools on how to develop and nurture digital leadership It is a must read for anyone who values a deeper connection between leaders and those they serve, Since i Groundswell i was published in April of two things have happened The global economy has gone into the dumper and at the same time marketers have fallen in love with social technologies So states author Josh Bernoff in his introduction to i Marketing in the Groundswell i which offers vital information that everyone involved in marketing or in communicating with customers needs to know The book includes three core chapters from the original bestseller that focus on market research marketing and spreading word of mouth among your best customers Sure you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook Now turn that interest into opportunity and profit In these economic times marketers like you are increasing their investment in social technologies while cutting back on more traditional expenses Why Because they work no matter the economic climate i Marketing in the Groundswell i shows you how you can build social applications measure their results and use the social technology movement to your company s advantage, b How to align social media with business strategy for real results b For years now businesses have approached social media in an experimental fashion unconnected to real results There s a reason why the question about ROI is met with such hostility But it s time for businesses to get serious about social In this concise e book noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy Li and Solis studied how the best companies create measurable value that aligns with overall business objectives and outline how to incorporate these insights into your strategy and planning process br br Li and Solis focus their findings and recommendations on how to convince and even rally decision makers at the executive level Based on interviews with thought leaders surveys and extensive research they show you how to define your social strategy create alignment across the organization and use that strategy to support overall business success br br br Offers actionable best practices for getting the most bang for your social marketing buck Explains seven key success factors for effective social marketing that cover everything from long term vision and executive support to staffing and technology investment Written by Charlene Li bestselling author of i Open Leadership i and Brian Solis bestselling author of i What s the Future of Business The End of Business as Usual i and i Engage i